Smarter Tennis

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video creates a very sticky message

Watch, Analyze, Pause, Discuss, Learn....

Interactive video presentations provide the perfect learning environment

2015 Australian Open

Craig O'Shannessy was the tournament's analyst.

Play smarter...

Tennis Coaching Ambassador

Craig O'Shannessy announced as the Hawk-Eye Tennis Coaching Ambassador.

The Facts

OZY Interview with Craig O'Shannessy

Data is coming. You can hear it breaking down the door...

how you hit the ball matters. where you hit it matters more...


No more guessing. Here's the facts...


the 25 golden rules of singles teaches the proven patterns of play learnt from the best players in the world.


the 25 golden rules of doubles teaches the key situations that help teams work together & win more.

between points

you actually play 2 matches - one during & between points. This is your mental & emotional road map.

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US Open Commentary for BBC Radio

Craig O'Shannessy joined the BBC radio team to deliver expert strategy analysis for Caroline Wozniacki's big win over Maria Sharapova at the 2014 U.S. Open on Arthur Ashe Stadium.
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The Telegraph - England

It was a pleasure to write for one of England's largest newspapers, The Telegraph, as part of their 2014 Wimbledon preview. My story focused on how Andy Murray out-thought and out-played Novak Djokovic in the 2013 final.
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Wall Street Journal Interview

Craig O'Shannessy was interview by the Wall Street Journal at the U.S. Open regarding his pioneering work using Dartfish technology to scout in tennis. The article is a must read for all tennis fans.
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Sports Illustrated Interview

How do you beat the #1 player in the world? Sports Illustrated celebrated tennis writer, Jon Wertheim, interviewed Craig O'Shannessy at the 2013 French Open to discuss the match-up between Serena Williams and Maria Sharapova - as well as other key analytics of our game.
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Dell: Tech Page One Interview

Craig O'Shannessy talks Tech and the number crunching behind behind what it takes to be the No. 1 player in the world. Craig talk about the repeatable patterns that rule the sport.
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MIT ESPN Sloan Conference

Craig O'Shannessy, Paul Annacone and Todd Martin discuss tennis strategy at the prestigious MIT Sloan Sports Analytics Conference.
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The Australian - Interview

This story was nominated for the best Australian Sports Writing award in 2004. Craig O'Shannessy was interviewed by The Australian's Chip Le Grand about the mind of Andre Agassi.
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ATP Brain Game Story Archive

Craig O'Shannessy is the lead strategy analyst for the ATP World Tour. Read his collection of articles on the biggest matches played by the game's biggest stars.

Never watch a tennis match the same way again. See through the pinball & discover the patterns of play and percentages that rule our sport. Hop on board and take a ride!

For players, coaches and fans. If you love tennis then the 25 Golden Rules are made for you! Learn what really matters to succeed in matches.

ATP Tour - Kevin Anderson

Ranking Improvement

February 2010 = 133

February 2011 = 40

ATP Tour - Alex Kuznetsov

Ranking Improvement

Apr 2013 = 271

Aug 2013 = 129

USTA 16's - Sasha Gozun

Ranking Improvement

Jan 2012 = 84

Dec 2012 = 5

ATP Tour - Rajeev Ram

Ranking Improvement

July 2011 = 272

July 2012 = 93

you don't have to be good at everything, but you have got to be good at something...

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