Your 1st Serve Is A Weapon. Hit It.

The problem for Jeff in this match is that he did not really go after his 1st serve.

He did not use it as a weapon to explicitly force return errors and set up Serve +1 forehands to follow to the net. Jeff's thinking before the match was to make a lot of first serves to limit exposure to 2nd serves. The theory isn't bad, but Francisco is the wrong opponent to employ that strategy against. Here's the 1st serve metrics for both players.