learn from the world's #1 strategy expert

game c.h.a.n.g.e.r.

Sony Smart Tennis Sensor

Unveiled at the 2014 U.S. Open - read my review of this amazing new product.

Marin Cilic Wins the U.S. Open

Read Craig's ATP analysis of Cilic's dominant victory in the final v Kei Nishikori

The Telegraph

Read Craig's Interview

Craig discusses Roger Federer's longevity in England's top newspaper

Craig O'Shannessy is the lead analyst for the ATP World Tour

video creates a very sticky message

Watch, Analyze, Pause, Discuss, Learn....

Interactive video presentations provide the perfect learning environment

Everyone rejoice.

TEAM love..

structured for clubs, teams & academies. Everyone learns. Everyone improves.

World's best patterns & percentages

Learn from the world's best players. No more guessing. No more opinions.

tennis is a game of patterns.

learn the best locations for serving, returning, rallying & approaching.

Your mental & emotional advantage...

the first is during a point. the second is between the point

the world's best patterns learnt from the the world's best players.

Listen +

US Open Commentary for BBC Radio

Craig O'Shannessy joined the BBC radio team to deliver expert strategy analysis for Caroline Wozniacki's big win over Maria Sharapova at the 2014 U.S. Open on Arthur Ashe Stadium.
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The Telegraph - England

It was a pleasure to write for one of England's largest newspapers, The Telegraph, as part of their 2014 Wimbledon preview. My story focused on how Andy Murray out-thought and out-played Novak Djokovic in the 2013 final.
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Wall Street Journal Interview

Craig O'Shannessy was interview by the Wall Street Journal at the U.S. Open regarding his pioneering work using Dartfish technology to scout in tennis. The article is a must read for all tennis fans.
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Sports Illustrated Interview

How do you beat the #1 player in the world? Sports Illustrated celebrated tennis writer, Jon Wertheim, interviewed Craig O'Shannessy at the 2013 French Open to discuss the match-up between Serena Williams and Maria Sharapova - as well as other key analytics of our game.
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Dell: Tech Page One Interview

Craig O'Shannessy talks Tech and the number crunching behind behind what it takes to be the No. 1 player in the world. Craig talk about the repeatable patterns that rule the sport.
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MIT ESPN Sloan Conference

Craig O'Shannessy, Paul Annacone and Todd Martin discuss tennis strategy at the prestigious MIT Sloan Sports Analytics Conference.
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The Australian - Interview

This story was nominated for the best Australian Sports Writing award in 2004. Craig O'Shannessy was interviewed by The Australian's Chip Le Grand about the mind of Andre Agassi.
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ATP Brain Game Story Archive

Craig O'Shannessy is the lead strategy analyst for the ATP World Tour. Read his collection of articles on the biggest matches played by the game's biggest stars.

Our Latest & Greatest Blog Posts


Never watch a tennis match the same way again. See through the pinball & discover the patterns of play and percentages that rule our sport. Hop on board and take a ride!

For players, coaches and fans. If you love tennis then the 25 Golden Rules are made for you! Learn what really matters to succeed in matches.

ATP Tour - Kevin Anderson

Ranking Improvement

February 2010 = 133

February 2011 = 40

ATP Tour - Alex Kuznetsov

Ranking Improvement

Apr 2013 = 271

Aug 2013 = 129

USTA 16's - Sasha Gozun

Ranking Improvement

Jan 2012 = 84

Dec 2012 = 5

ATP Tour - Rajeev Ram

Ranking Improvement

July 2011 = 272

July 2012 = 93

The Brain Game Tennis Advantage


Get rid of the noise and learn exactly what matters.


Nobody in the world has the years of research we have.


You are different. Let's celebrate that with your own unique game style.


Tennis may look like a game of pinball - but it's exactly the opposite. It's more like chess and poker.


Break the game down and learn the basic framework of our wonderful sport.


Players from all over the world connect to gain a deeper level of understanding.


We use the world's best software to help teach the world's most important player - you!


Plug in the patterns of the world's best players straight into your game.

The 3 Most Important Questions In Tennis

There are three main areas to your development. Your side of the court, the other side of the court, and what the best players in the world do.


who am i?

Clearly understand who you are to maximize your unique qualities. Develop your own personal mission statement.

who are you?

You are the second most important person on a court. Unlock your opponent and make them play their "B" game.

who's the best?

Let's not reinvent the wheel. We have researched the best players in the world so you can copy their successful patterns.

you don't have to be good at everything, but you have got to be good at something...

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