Your eyes lie to you…
I learnt this over a decade ago when I would sit and watch tennis matches and thought I had a good understanding of what I was watching. Then I “tagged” the video of the match, and uncovered that there was a lot that I had missed. The main reason I missed things in the match was because they were seperated far enough in time that I did not automatically join the dots between them.
When it comes to knowing why players win and lose, I trust video. I trust analytics. That’s the bottom line.
It is huge pleasure to announce a strategic partnership with Warren Pretorius and Tennis Analytics – the leading tennis tagging company in the world. Warren and I have been best mates for a number of years and collaborated on the Brain Game strategy course, GamePlan, last year. Warren is one of the leading tennis minds and innovators in our sport, and I am so looking forward to joining forces to take our research to new levels.
Moving forward, all Brain Game match tagging, including using the baseline locations A,B,C,D and the eight serve locations, will be done by Tennis Analytics. This will greatly help my business to scale, and have a far greater impact in the global tennis community.
One of the first projects we will be doing together is to bring the Brain Game Tennis system of strategic coaching to the college tennis world. Warren already has close to 50 collegiate teams as clients, and we are looking to start with a handful to incorporate the same patterns of play that I use on the professional tour.
Earlier this week, I also announced a new partnership with Right Chain – a supply chain technology company. Tennis Analytics will help tremendously on the front end of the process, while Right Chain has massive value on the back end with sophisticated AI reporting.
Our understanding of our great sport is improving every single day. The goal is to empower coaches and players with the analytics of exactly what is happening in matches, which has huge implications for the correct way to organize the practice court.
Here’s a short video from Tennis Analytics about filtering specific strategies in a match.
Tennis Analytics – Filtering Events In A Match