The future of strategic coaching in tennis is squarely focused on uncovering new match analytics that succinctly explains who won the match and why. It’s about creating powerful (and simple) match intelligence reports that cut straight to the heart of the matter, and guide players and coaches to the right video playlists to “see” the intricacies of what they are doing right, what needs to improve, and how best to match up against specific opponents.
For all of those reasons – and a lot more – I am so excited to announce a strategic partnership with the supply chain AI technology firm, RightChain. Firstly, Ed and Andrew Frazelle and Travis Smith are three of the nicest guys you will ever meet, and they LOVE tennis! We first met at Wimbledon this year to discuss the strategic analysis work I do for Wimbledon, and also world No.1, Novak Djokovic. We instantly started cooperating during the tournament, uncovering valuable information about opponents that I quite simply could not have dug up myself. Novak went on to win the tournament (for a second successive year), and my relationship with RightChain was formed.
More meetings in Dallas quickly followed this summer, and Ed, Andrew, and Travis helped formulate a 22-page “Match Intelligence” report that focuses on brand new data that is extremely powerful to help understand why players win and lose matches.
Andrew Frazelle, Marian Vajda, Goran Ivanisevic, Ed Frazelle
2019 US Open, New York
The key to the relationship is using AI (Artifical Intelligence) and advanced reporting to look at our sport in a new way.
For example, let’s say a player hits 50 forehand winners in several matches in a tournament…
- and 40 of the 50 came when he started the point serving.
- and 35 of the 40 came in a 3 shot rally.
- and in that 3 shot rally, 90% were Serve +1 forehands.
- and 95% of those forehands originated out of the Ad court (Baseline positions C and D).
As you can see, it’s all about drilling down. It’s also about adding layers, such as point score, rally length, serve location, baseline location and how you start the point. We mine more data from the 0-4 rally length than anyone on the planet!
A little background on these three RightChain guys…
- Ed Frazelle – President and CEO. Dr. Frazelle is the Founder of The Logistics Institute at Georgia Tech and the author of several books on supply chain strategy. His Ph.D. is in Industrial & Systems Engineering from Georgia Tech.
- Andrew Frazelle – Chief Analytics Officer. Dr. Frazelle has a Ph.D. in Decision Sciences from Duke University. His specialties are game theory, supply chain analytics, and queuing. His RightChain engagements include Adidas, Coca-Cola, Hills, Serta Simmons, and Pratt & Whitney.
- Travis Smith – Director, Research. Dr. Smith has a Ph.D. in aerospace engineering from Georgia Tech. His specialty is artificial intelligence algorithm development and implementation. His RightChain engagements include Nicholas, Parker Hannifin, and UPS.
Watch the following 7:32 min video to gain an understanding of what RightChain is going to bring to the tennis industry.
PBS Documentary: Supply Chain AI, featuring RightChain
It is such a pleasure to work with Ed, Andrew and Travis. I can’t wait to develop this relationship and help use big data to move our sport forward on the practice court, in matches, and empower people all over the world to reach their wildest dreams using the smartest pathway possible.
All the best,